Diet-to-Go has gone through many changes in the last year including changes and improvements that constantly add to their product and customer experience.
Diet-to-Go has made improvements that touch every part of the business including marketing, online user experience, meals, packaging, and more.
Diet-to-Go Plan Updates for 2015:
- Last year Diet-to-Go hired a full-time dietician, nutritionist and various health coaching staff members. They are getting better than ever at giving hands-on support. Prospects and current customers now have direct access to experts that will hold their hand through the weight loss journey.
- They have completely changed and upgraded their packaging. Each mail-order meal now comes vacuum sealed and nitrogen packed with a specialized cardboard sleeve. This allows for easy stacking in the freezer/fridge and they’ve had great feedback already from the new packages.
Major Menu Overhaul
- Starting last Spring they began the process of revising all of their menus to improve nutrition, ingredients, quality, taste, and perceived value. Through that process they’ve updated almost every meal on their menus…whether it was replacing the juice, updating the side, improving the recipe or changing ingredients, or changing to a new meal altogether. The sodium on their 1200 calorie plans now averages 1500-1600 per day and the new and improved recipes are tastier than ever.
- Owning up to the claim that they have the most flexible real food diet plan on the market, they’ve added 8 new meals to their full-time substitution list. With the ability to double up on favorite meals for the week and a dedicated substitute list, customers have the ability to choose a whopping 30+ alternatives to meals that they don’t like. That is huge! With Diet-to-Go you truly can eat the food that you love and craft a meal plan that works for you with NO extra cost.
- They have also added 20 brand new standard meals to their menu. These were added purely based on feedback from their customers on what they liked and didn’t like. They got rid of old meals and gave the customers what they wanted.
- Their largest investments in 2014 centered around customer experience and have made strides to completely re-haul the customer’s online experience. Similar to a system that Nutrisystem uses, customers can now join in on a huge community of peers, track their weight loss, calories, water intake, exercise and sync personal data with popular devices like FitBit.
- They now have an app for Apple & Android devices that lets customers completely manage their meal plan, trackers, and the online community. Customers that prefer not to use the app can access these same features in a friendly format on their mobile browsers.
- You may have noticed that they have completely updated their brand as well. New fresh logo and color palette, new front end website, new messaging, and more. The site is looking better than ever and they’ve already had great feedback.
- New dedicated mobile website. This was a long time coming but is one of their more significant achievements. Most of their competitor websites are simply not very mobile friendly. They get how important this is and decided to go with a dedicated mobile site where they could closely monitor the user experience.